Blog

From my blog, design insights.

9 abr 2026·Javier Pastora

Esto es otra prueba

Most sales teams fail because they project their own buying behavior onto their customers. They pitch features they would care about. They use objection-handlin

9 abr 2026·Javier Pastora

Nuevo post

9 abr 2026·Javier Pastora

Human

Design is usually discussed in terms of aesthetics — colors, typography, layout. But the most powerful design decisions are behavioral.How does this interface m

22 abr 2025·Javier Pastora

Why faster isn't always better.

Startups romanticize speed. "Move fast and break things" has become a badge of honor — but it's also the reason most fast-moving companies break the wrong thing