Analyze store traffic, focus on conversion, and increase revenue.
Company
Adidas HQ
Year
2022
In 2022, I lived in Germany and worked for Adidas. My main focus was on improving and managing customer journey processes, both on the website and in physical stores. I was responsible for analyzing customer interactions, identifying pain points, and implementing solutions to enhance the overall customer experience across digital and retail channels. This included collaborating with cross-functional teams to streamline processes, optimize touchpoints, and ensure a seamless and engaging experience for Adidas customers.
Scope of Work
Performance Improvements.
Thanks to my expertise at Nike and direct contact with store teams, when I joined Adidas Headquarters the connection was seamless despite the language barrier. This helped increase store conversion by 2% and raise average ticket size by 4.2% in under six months.
